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We want to build what Duolingo set out to build*

*except its not another lessons app

The ideal learning app has...


1. Effective language learning

Language learning apps either gamify too much, to the point that learning is ineffective, or are too boring.


Some spaced repetition or flaschard apps are too dry. Although it is also true that discipline comes before motivation, and learning does not always have to be fun, we beleive the dull atmosphere of these apps and tools can be solved with better, retention focused (product) design choices. Rather than expecting the user to show up tomorrow and deal with it (similar to schools), these apps can do work for the user. Duolingo excells at this, but over-saturates the fun; oversimplifying it and making it less effective than it can be. This is great for newbies, but quickly gets old, and is a turn off for serious learners.



2. Free language learning

Learning should be as free and as accessible as possible. There should not be a paywall to the most essential features.


From a business perspective paywalling features is understandable, but it should not come at an unreaosonable cost to users. Problems arise when features are developed with their monetization potential in mind first and foremost. This money-centric intention when going into development reaps features that are lack-luster.



3. Not annnoying

Free learning should only be substituted with a reasonable number of advertisements. Not an ad every second. Users should'nt also find something paywalled or made too annoying to use that was marketed as free.


Excessive advertisements cause frustration. There is a sweet spot when developing freemium apps. Ads should be annoying enough for users who afford to go pro, to go pro, while being tolerable enough for users who don't afford it. The contents of advertisements should also be modest and safe for all audiences to view.



4. No AI

Content should be authentic. Langauges are a very human construct. Source material or lessons should'nt be created with AI.


No excuses here, but there is a caveat. By 'AI' we refer to generative AI, and not predictive AI. Predictive AI has been around for a long time. A program that detects when the user is speaking the correct sentences in a lesson uses predictive AI. Generative AI is a no-go.


Immersion, through real